Capture Leads with the 2^nd Largest Commercial Listing Network in the U.S.  

Note: Article originally published in February 2023 and updated in April 2024 to reflect product updates.

Amid constantly changing commercial real estate market conditions, having an innovative marketing strategy is essential to maximize lead opportunities, reduce the lead-to-lease cycle and keep commercial spaces occupied. An effective marketing plan achieves this by focusing on consistent, quality content across multiple CRE listing platforms for a constant lead flow.  

However, maximizing listing exposure can be challenging without the right technology. Relying on outdated or manual processes to sync information across marketing channels can hinder lead opportunities. Thus, it’s crucial to centralize property information in a single, connected system that allows for automation and eliminates inconsistencies for a seamless experience for prospective tenants. 

Utilizing multiple listing services feeds (MLSs) and listing syndication services is one of the primary methods of ensuring heightened listing visibility and an increased lead flow. A single content distribution platform allows you to keep all your listings up to date on all marketplaces where they have been syndicated. For example, as soon as lease information is updated on a property, the listing will disappear from all listing services without the need to manually remove the space from different marketplaces. 

Maximize Leads on Your Listings  

By leveraging the CommercialEdge Listing Network, part of the Yardi commercial marketplaces, you can automatically distribute to the rapidly expanding network of marketing channels, which includes CommercialCafe, CommercialSearch and PropertyShark.  

These marketplaces rank on the first page of Google, bring in more than 2 million visits per month and generate over 300,000 qualified commercial real estate leads annually. The CommercialEdge Listing Network ranks in the top 10 spots on Google with more than 1,500 keywords and hundreds of those claim the top three positions. Some of the search phrases with high rankings are “New York City office space for rent,” “Los Angeles commercial real estate,” “Chicago commercial real estate,” “Austin commercial real estate” and more. 

Commercial real estate professionals can publish their listings on the network by creating a free account on the CommercialEdge Marketing platform. This allows agents and brokers to post unlimited free commercial real estate listings (covering all asset classes), with the option to syndicate to the entire CommercialEdge Listing Network.  

Additionally, for heightened exposure and maximized lead opportunities, CRE professionals can strategically promote listings with premium ads, ensuring they are on the top of search pages across the entire network. 

The CommercialEdge Listing Network 

• CommercialCafe 

CommercialCafe markets commercial offerings across multiple asset types. Tenants can search for commercial and coworking spaces across the country, with the possibility to compare listings and contact brokers who list their spaces on our network. 

• CommercialSearch 

CommercialSearch is updated daily and tailored for all commercial asset types. This marketplace encompasses properties listed for sale and lease and easily connects tenants with brokers for a seamless experience. The Internet listing site provides CRE brokers the opportunity to market their properties and manage their portfolio of listings while increasing exposure across the entire CommercialEdge network of marketplaces.    

• PropertyShark 

PropertyShark provides entry-level research and data on residential and commercial real estate properties across the U.S., offering insights into sales, ownership and distressed assets to a wide range of real estate professionals from brokers to investors. Beyond this, PropertyShark also provides residential, commercial real estate and coworking listing services, allowing real estate professionals to find and research investment opportunities across the country. 

The Yardi network of listing platforms also includes CoworkingCafe and CoworkingMag. Both websites consistently rank high in Google searches, helping operators and commercial brokers boost exposure for flexible office spaces. 

A Complete Solution to Power Effective Marketing 

CommercialEdge Marketing, part of the CommercialEdge complete software solution for CRE brokerages, provides a streamlined way to maximize leads on CRE listings. Through centralized and automated listing management, CommercialEdge Marketing allows for an easy and optimized publication of listings, ranking your properties high in search results. The marketing module also ensures effortless syndication to leading third-party marketplaces as well as your own website to boost exposure. 

Additionally, the CommercialEdge marketing platform can be synced with Yardi property management software to automatically update data on spaces and properties regarding key lease information, such as expiration dates. This data can be used to automatically publish and unpublish listings as spaces become available or occupied. 

Other tools for optimized marketing available through the CommercialEdge platform include automated emails and brochures. The platform automatically pulls in property and listing data and sends emails to a contact or list of contacts, eliminating any manual processes. Similarly, it’s possible to create brochures using branded templates and real-time listing information — these brochures are efficient in email marketing or listing websites. 

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With continuously changing CRE market dynamics, leasing professionals who draw on finely tuned marketing strategies will capture the most opportunities to elevate business growth. Leveraging the power of a strong listing network in one centralized system can help you boost your lead pipeline with less effort and more efficiency. CommercialEdge Marketing offers a streamlined solution for powerful lead generation and listing syndication.